AV
Álvaro Velasco
Work
About

Impact that matters

Álvaro Velasco, where product instinct meets AI

Selected work

Work I'm still proud of. The ones I'd pin to the fridge.

Can you afford having me?

The person behind the work

Based in southern Spain, I design products where product instinct meets AI. Twenty years of shipping work that looks beautiful and moves the numbers. The last three, building AI into everything.

Specializing in consumer AI, B2B community products, and the seams between brand, product, and engineering, I help teams turn ambitious bets into shipped work that holds up in the wild.

In my spare time, you can find me painting miniatures and chairing my local community. Detail-obsessed in every context, apparently.

Triple

MRR at SC

65x

Engagement

20+

Years experience

Where I've been

2021 until now

B2B SaaS Community

Enterprise product strategy, growth and AI integration.

SellerCrowd logo
2018

Consumer AI

AI products, Apple's keynote stage, design.

Fretello logo
2013

Gambling · FTSE100

Scale, regulation, high-stakes product decisions.

BetVictor logoWilliam Hill logoGVC Holdings PLC logo
2010

Videogames

Interactive experiences, real-time systems, user obsession.

Pandora Interactive logoNivel21 Entertainment logo
2005

Architecture

Where I began to learn the ins and outs of design.

Abalos & Herreros logo