Case studies
Selected case studies from Álvaro Velasco.
Seven studies covering twenty years of work. Five are projects; the last two are methodologies I keep coming back to.
- 01
vecinOS
Moving the meeting upstream. A lost proxy vote turned into a lesson in governance, trust and legitimacy.
9h → 3h 26m
- 02
The SellerCrowd contribution engine
3x MRR, 65x monthly contributions, zero new headcount.
360 → 23,770 / mo
- 03
The GVC cashier redesign
4x average deposit value, 4x second-deposit rate, time-to-success cut from 20s to under 6s.
4x deposit value
- 04
Bringing Fretello to WWDC19
Featured by Craig Federighi during the Apple WWDC19 keynote.
~80 → ~1,200 sign-ups / wk
- 05
Building in 2026
A new portfolio, a chatbot in my voice, a lead qualifier that emails me only the conversations worth my time.
chat · scorer · digest
- 06
Hypothesis-driven design
A way to align a product team around tested beliefs instead of stacks of documentation.
4 lines
- 07
Benchmarking the user experience
Two prototypes, one winning combined design, +35% week-one retention, +20% trial-to-paid.
SUM 91.5%
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