Albot can answer anything about me:
Prompts, system logic, UX, making something tangible. The model is half the work, the rest is shaping it into something that holds up under real use.
Building in 2026Contribution flows, incentives, pricing, community and data systems. The flywheel so the product gets better the more it's used.
SellerCrowdDesign systems, product storytelling, shipping shoulder to shoulder with founders and engineers. The boring parts and the bright ones.
GVC HoldingsBest fit
Founder-led teams between Series A and C.
Decisions still happen in one room. The CEO is in the product conversation.
An AI capability without a product shape.
A model that does something interesting, no clear story for users yet, and an engineering team that's tired of mocking the same screens twice.
A product with traction but a system getting in its own way.
Growth has plateaued. Nobody can name the bottleneck cleanly. The roadmap is full but the metric isn't moving.
B2B SaaS, consumer AI, regulated products.
Where my Entain, William Hill, Fretello and SellerCrowd years add leverage instead of starting from zero.
Not the right fit
Visual-only refresh of an existing product.
Find a brand-design specialist. I'd be the wrong tool, and you'd pay senior rates for the wrong work.
Agency-style handoff work.
I ship inside the team. Deliver-mockups-and-disappear isn't how I work, and the outcomes I'm proud of don't come out of that model.
Pre-seed without a wedge yet.
I'm best when there's already a hypothesis to sharpen. If we're still trying to figure out what to build, you want a co-founder, not me.
Manager-of-managers.
IC by design. I lead through the work, not through a layer of reports. If the role needs an org-chart specialist, that's not me.
Clayton Gran
CEO & Founder, SellerCrowd
When Álvaro joined SC, growth had stalled across community, revenue, and data. He diagnosed the problem and rebuilt our contribution engine through behavioral design and product strategy. Five years on, that's 3x MRR on lower headcount, with a team that ships.
He's the rare designer who diagnoses the business problem first, the kind of partner any founder needs.
Read the SellerCrowd case study →
Wolfgang Damm
CTO & Co-Founder, Fretello
Alvaro joined Fretello when we were still proving that real-time AI feedback could earn the trust of beginner guitarists. He took ownership of the visual language immediately, and his design work helped get us onto Apple's WWDC19 stage.
What I remember most, though, is his workshops. They never ended with vague alignment or nice ideas. They ended with real decisions and clear commitments from the team.
Read the Fretello case study →
I help figure out what we're building and then I actively help shape it and build it. Most recently: 3x MRR at SellerCrowd with flat headcount, as the senior design partner to the CEO.
Twenty years across architecture, regulated gaming, consumer AI, and B2B SaaS. Led an 8-person UX team at GVC; shipped as core designer at William Hill, Fretello, and SellerCrowd today. I've done both; I'll do either. I love shipping with AI; the proof is the chatbot I built for myself.
In my spare time, you can find me painting miniatures and chairing my local community. Detail-obsessed in every context, apparently.
3x
MRR at SC
65x
Monthly contributions at SC
20+
Years experience
Enterprise product strategy, growth and AI integration.
AI products, Apple's keynote stage, design.
Scale, regulation, high-stakes product decisions.
Interactive experiences, real-time systems, user obsession.
Where I began to learn the ins and outs of design.
I'm a senior product designer (also known online as Albruv) based in Estepona, Spain. Twenty years across architecture, regulated gaming, consumer AI, and B2B SaaS. Currently senior design partner to the CEO at SellerCrowd, where my work helped grow MRR 3x on flat headcount. IC by design.
Same person, two names. Álvaro Velasco is on my passport. Albruv is what the British colleagues at GVC started calling me when they couldn't quite get their tongues around the Spanish Álvaro — first Al, then bruv, and eventually Albruv. The nickname stuck. It's now the source of the domain (albruv.com), my GitHub handle (github.com/Albruv), and the working studio identity. If you hear either name, it's me.
I help figure out what teams should build, then actively shape and ship it. The work sits where strategy, UX, AI-assisted prototyping, and engineering meet. My specialties: AI product shaping, growth loops and behavioural systems, and senior craft from first sketch to shipped product.
AI-native startups, Series A through C, founder-led teams. B2B SaaS, consumer AI, and regulated products where my Entain (GVC) and William Hill experience is leverage. Best fit when there's an AI capability without a product shape, or a product with traction but a system getting in its own way.
Architecture by training. Then videogames, then regulated gambling at GVC (now Entain) and William Hill at FTSE100 scale. Then consumer AI at Fretello, which became a Sign in with Apple launch partner at Apple's WWDC19 keynote. Five years now into SellerCrowd, a B2B sellers community.
At SellerCrowd: 3x MRR ($111K → $356K) and 65x growth in monthly contributions (360 → 23,770), on flat headcount over five years. At Fretello: featured in Apple's WWDC19 keynote as a Sign in with Apple launch partner. At GVC: led an 8-person UX team across regulated gaming products.
I'm open to chatting with CEOs and founders who need help shaping AI-first product bets. Senior IC, director-level, advisory, or fractional. All on the table. Best fit: founder-led teams between Series A and C, where there's an AI capability without a product shape, or a product with traction but a system getting in its own way. Remote-first from Estepona, comfortable with kick-off travel. Conversations welcome.
Senior IC, director-level, or advisory work for AI-native startups. Full-time and fractional both on the table. I'm not a freelancer or an agency; I ship inside the team and partner directly with founders, PMs, and engineers. Email alvaro@albruv.com or talk to the chatbot on this site.
Estepona, on Spain's Costa del Sol. Remote-first by preference, comfortable with distributed teams and asynchronous work. Available for travel for kick-offs, workshops, and offsites. Spanish and English fluent; have worked across European, US, and APAC time zones.
Three options. Email alvaro@albruv.com, direct and read fast. The chatbot on this site (Albot) answers questions in my voice and routes the conversation if it's worth a meeting. LinkedIn for a quick handshake.
